26 Nov INVIGORATE YOUR STALE BUSINESS
When you first launched your business, the excitement and enthusiasm was raw and tangible. With every step forward and with everything in, you craved to jump for joy, though you contained yourself. Your dream was becoming a reality. Your business was seeing success and victory. Life was bloody good.
Now let’s fast forward a few years. The same dream, the same business, but with a different feel. You’re still making money and still a success, but the enthusiasm and eagerness is all but gone. So, what happened?
When a business is in its first years, you are establishing a structure and the business. The problem is, once that structure is established, everyone thinks that it shouldn’t or need to change — “if it isn’t broken don’t fix it”. It becomes your comfort zone and no one wants to depart from a comfortable and happy environment.
But change is precisely what you may need. If you aren’t willing or prepared for change, your business may reach a plateau — no gains or loses, just one motionless line of the same old thing. The hunger you had when you started the business will diminish and may be smothered completely.
It’s time to invigorate! Not only will it put the flame back into coming to work each day, but the invigoration will also provide for an opportunity to boost sales.
1) Get Everybody Involved
Make the revitalization a team effort. Get everyone together and let them know that it is time for change and that you’re serious about the venture. Get everyone’s input.
2) Re-evaluate Core Elements
Examine the vital stuff and make sure it is working. Is your logo really making sense to the customers? Does the name truly reflect the company and the product? Is it time for the vision of the company to take an alternate route?
3) Brainstorm New Ideas
Try to create a new element to the business, whether it’s a new use for your product, or a new product all together. Try a new advertising method. Don’t forget to include everyone. A great way to accomplish this is to have each employee write down five new ideas for the business. They may not all be great, but some are bound to at least get the juices flowing.
4) Eliminate the Tolerations
Every company has something they are just “putting up with” because they don’t want to go through the process of finding something else. But those tolerations are holding you back. Figure out what they are and find a way to make them into something you’re excited about.
Your business should always be evolving. Consider having a yearly revitalization meeting so that you keep the fire going. After all, no one wants to see their vision become another bland day at the office
At Artisan Food Brokers & Consultants we are ready to assist you with any aspect of your restaurant’s operations – big or small. We collaborate with our clients in every facet of their business, understanding their position and creating new opportunities early and often.
Whether there is just one facet of your business that’s not working as it should, or a complete restaurant overhaul is required, we are able to bring your vision to life.
©ARTISAN FOOD BROKERS & CONSULTANTS NOVEMBER 2016