11 Feb Increasing Customer Frequency
One of the easiest ways to increase frequency of your customers to your restaurant is by refining the quality and reliability of your food, the service and the ambiance at your restaurant. While improving food quality can be a costly effort, there are some cheap ways to make sure you’re serving up the best version of yourself. Smiles are free and infectious, and with over 85% of customers believe good service to be a significant characteristic of a fast-casual restaurant, training your staff to be lively and cheerful is a great place to start when trying to enhance the restaurant ambiance. In general try to treat everyone who walks through your doors like a regular.
A significant point to consider is that if prospective customers don’t know that your business exists, then the exceptional customer experience you offer won’t matter. To market effectively, you need to choose a media that customers will actually bond with.
Pretentious things like posting food photos on Facebook, Twitter or other social media is a great way to energize sales, but your greatest influential marketing tool could be “word of mouth.” Text messaging or SMS is already a proven canal for linking with your customers, and getting them to refer their friends and family to your social media can be incredibly successful.
Irrespective of the channel you select to bond with your customers, improving all facets of your customer experience with an objective of increasing frequency is one of the best ways you can avoid the common challenges that restaurants are facing.
©11TH FEBRUARY 2018 ARTISAN FOOD BROKERS & CONSULTANTS